Indian e-tailer e-Bay is India’s biggest and the fastest growing e-Commerce market in world, according to new data released by the Nielsen group.
In 2016, e-bay accounted for 27% of the Indian market, according the Nielsen report, and it now boasts around $4.5 trillion in revenue.
India, as per Nielsen, is the second largest market in India, with about $1.4 trillion in market cap, behind the US at $2.8 trillion.
The growth in e-book sales and the launch of e-books in India has been very significant for Amazon.com, the largest e-retailer in India.
In the US, the company’s share has gone down from 37% to 24%, but in India’s case, Amazon’s share is growing faster than the overall market.
The country saw an increase in ebooks in the year 2016, with the number of downloads reaching 6.8 million in December.